galaxyla.blogg.se - Royal opera house merchandise

This look was the winner of the 2010 ‘TRANSFORM AWARD FOR BRANDING’.Īlthough designs for pencils were created the final products were two colour ways of stylish Notebooks. They created a fresh framework which allows a good environment to explore surface design. The ROH current brand look was developed by SomeOne. The source material was the Brand itself and also the potential to use ticketing which is, in itself, very evocative of the experience combining typography and colour with the ROH logo. A number of different ideas were discussed for: A Royal Opera House boardgame, Pencils, Notebooks, Bookbags, Outdoor Seating for Opera-goers

Over 1,000,000 watch each televised performance.Īlthough the Opera House Archive was rich in potential it was also very specific and the solution demanded more brand-focused designs for the project.

Over 2,000,000 listen to radio broadcasts.

95,000 people participate in education and access events.

Over 600,000 people attend performances at Covent Garden.

The Royal Opera House is a major performing arts venue in London’s Covent Garden and is the home of The Royal Opera, The Royal Ballet and the Orchestra of the Royal Opera House.

It is never easy getting to grips with a unique brand and retail operation but the opportunities were abundant to express these visually and with quality. In addition, time was spent working with Robert Perry, the Manager of Retail and Merchandising. These works are a brilliant record of the nature of theatre, performance and the back stage elements which make up the history of the place. The project involved working with the Licensing manager Gwyneth Campling initially to explore the very large collection documenting its history both for ballet and opera.

To explore the Collections, Brand and House-style of the Royal Opera brand to create designs suitable for Friends of the Royal Opera House, exclusive retail online and the Royal Opera House Shop in Covent Garden.